data silos

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

MedCity Influencers, Health IT

Health data silos are growing: Can CDS Hooks help bridge the gaps?

The CDS Hooks API is a new specification that builds on FHIR, describing how EHRs can automatically invoke external platforms or apps. For the first time, by CDS Hooks invoking FHIR apps, EHR-only users can have insights relevant to the clinical situation and within their EHR workflow based on data sourced outside of it. CDS Hooks is potentially a powerful way to ensure that all patient data can be accessed via the EHR.