Health IT

Wow of the Week: The quantified self goes to the Olympics

Since wearable health technologies seem to have found the most traction in a slice of the population with a great interest in being healthy, it makes sense that many Olympic athletes used sensors, algorithms and data to get themselves in top shape for the event. Here are a few examples: Data-obsessed Alpine skier Steven Nyman […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Health IT

Why Apple could win in the digital health “battle for the wrist”

Mainstream consumer health doesn’t need Apple. There are new self-tracking apps and devices being devised every day to satisfy even the most hardcore quantified selfer. The issue isn’t that there aren’t enough devices in the market; it’s that not many people are using them. That’s why Apple is well-poised to succeed if it wades into […]


I would spend HSA dollars to cut out the bloodwork middle man

Waiting for lab results was the second biggest patient gripe in a recent Consumer Reports survey of patients. Now there is a free solution to that hassle: WellnessFX is offering its direct-to-you blood test results for free. The company is celebrating its third birthday by launching the new eCheckup product. Instead of getting bloodwork done […]