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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

FDA to award $1M EHR mining grant for drug-safety surveillance

The Food and Drug Administration is making as much as $1 million in grant funding available for mining a large database of electronic health records to conduct postmarket surveillance of drug safety. The FDA’s Center for Drug Evaluation and Research (CDER) will award a one-year grant by summer to a single bidder to develop “new analytic […]

Healthcare startups are finding alternative funding and support models

There’s a panoply of alternative funding streams for healthcare startups out there — fledgling companies are seeking out avenues like prepaid revenue models, grant funding in lieu of venture capital, and the ever-popular crowdfunding approach. The outcomes can be a mixed bag, however, said a panel of speakers at MedCity News’ CONVERGE conference in Philadelphia today. Many corporations […]