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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


HBO takes on long-term care in latest dark comedy

With the Baby Boomer generation entering retirement, the number of people in need of extended care is set to rise. HBO has set its sights on healthcare for a new comedy series it has adapted from a British television series. Here’s a description of Getting On from the website HBO Watch: Based on the hit […]