health insurance marketplaces

Health IT

Two ways to fix healthcare.gov: Snowden and floppies

After the vague promises of help from a tech surge, it was refreshing to find two real solutions for the disaster at healthcare.gov. Both of these ideas blow away the lame excuses that President Obama gave Monday at his weak press conference about the failure of healthcare.gov. The president mentioned that old-fashioned approaches to signing […]

Health IT

Let them speak! Obama missed golden opportunity to kill ACA urban legend

President Obama and the administration could have proved that there are real live people who have successfully purchased a health insurance policy through healthcare.gov. As he always does, the President had a lovely backdrop of smiling people standing behind him today when he spoke for the first time about the launch of the health insurance […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.