When it comes to organizational growth, the concept of "growth by any means" is hurting the hospital’s bottom line and pushing healthcare to a tipping point – adding expense to American healthcare without adding value.
This article delves into the importance of audience segmentation, offers guidance on identifying distinct audience groups, and discusses influential personas in healthcare.
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
There has never been a more misleading term in business than social media. Healthcare executives have been trained to ask for the ROI of everything, but for some reason they put more focus on this when it comes to social than other traditional forms of media and advertising. Hospitals and health systems aren’t selling mugs […]
The video starts with an image that everyone understands – a game board. It focuses on the viewer’s stake in the game: what the government has to do to get copies of an individual’s email or web browsing history. The narrator uses movement around the board to illustrate a bureaucratic process. He uses humor. “Nice […]
The Amyotrophic lateral sclerosis (ALS) ice bucket challenge has been spreading like wildfire for the last few weeks on Facebook and Twitter. Even those who are less social savvy can’t avoid the trend, which is all over the mainstream media. According to the website Mashable.com there have been 1.2 million videos (and still counting) uploaded to […]
Unless you’ve been living under a rock, you’ve seen at least one of Weird Al Yankovic’s new videos. His latest album, “Mandatory Fun,” debuted at #1 on the Billboard album chart. His marketing plan was genius. He released 8 videos in 8 days and partnered with a different website for each one, ranging from Nerdist […]
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
Maybe the FDA put a hidden meaning in the name of the new pain drug that everyone is worried about. When I hear “Zohydro,” I think of a boss that my son has to beat on a video game. Then I think of the multi-headed snake hydra. I did a quick search of hydra on […]