One of the dominant themes at the Eye for Pharma conference this week has been how pharmaceutical companies can use social media channels beyond just conveying a positive message about their brands to their customers. But if traditional advertising doesn’t resonate enough and FDA regulatory concerns pour cold water on more innovative consumer interactions, how […]
The typical entrepreneur knows a little about a lot. They hustle swiftly, deliver quickly, and fail fast—all necessary components of earning the winning ticket. However, it’s in their best interest to know a little more, deliver a little better, and suffer a minor setback instead of a face-planting failure. When it comes to building the […]
This eBook, in collaboration with Care Logistics, details how hospitals and health systems can facilitate more effective decision-making by operationalizing elevated awareness.
In Huffington Post’s second edition of the most active chief information officers on Twitter, healthcare raised its profile. IT folks across healthcare nonprofits and health systems accounted for 8 percent of the 100 most social CIOs on Twitter. It shouldn’t be one of the more surprising healthcare marketing trends considering the heightened profile of health […]
One of the most interesting parts of the TEDMED Google Hangout on how to dispel health care myths were the exchanges that revolved around how physicians and patients could improve their interactions. Trust is essential to improving patient engagement but that’s required on both sides. The level of interest patients demonstrate in their own health […]
At first I thought I was listening to Nine Inch Nails. That’s when I looked up and saw the crazy dancers, toddlers walking together and a businessman surfing. The minute-long cascade of images could be mistaken for the latest Obamacare marketing appeal to millennials. Instead, it signals the launch of Denmark-based Agnitio’s closed-loop marketing platform […]
In case you haven’t already heard, the White House wants you to buy health insurance. Its latest promotional pitch is a play on March Madness that looks more like a Buzzfeed article than a promo for health insurance. The “ACA Bracket” pits “16 sweetest reasons to get covered” against one another — from “birth control […]
A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.
As hospitals wrangle with the question of how to improve consumer satisfaction as a trend in healthcare, New York Presbyterian Hospital got some ideas by hosting a weekend hackathon. The challenge? Improve the hospital’s online patient portal, myNYP, which helps patients track health records and schedule doctors’ appointments. About 16 teams responded to the throw […]
http://www.youtube.com/watch?v=cfUTG7YnijE If consumers knew the impact their health data could have on advancing scientific research, would they be willing to donate it? That’s the goal of a healthcare marketing campaign by PatientsLikeMe. It’s launched a series of public service announcements through social media channels such as YouTube and Facebook to remind people the value of […]
Health systems with a high profile have been expanding their brand name through collaborations around the U.S. But given the fact that some of these U.S. hospital brands can attract an international clientele, some have been making moves to expand their brand in emerging markets. Johns Hopkins Medicine’s latest move is a joint venture with […]
Remember Chad Henderson – the hero for journalists who were hungry for health insurance exchange success stories when the site first launched in October? Now that many of the kinks have been worked out with the site, success stories – and horror stories – are much easier to come by. One social media campaign, ACA […]
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
Based on wearable technology trends that emerged from CES, activity trackers are moving from niche to more mainstream markets. There are also some interesting potential applications in the healthcare industry too. But there’s a certain point at which the volume of stories on a particular innovation just becomes hype. And one man has found a […]
Despite the regulatory minefield social media poses to pharmaceutical companies, new research from IMS Institute for Healthcare Analytics shows they are raising their social media profiles across Twitter, Facebook and YouTube. Twitter is the social media channel of choice for about half of the 50 largest pharmaceutical companies, followed by YouTube with 17 and Facebook […]
Now that CES is over, HIMSS14 is the next big event on the horizon. Entrepreneurs and big healthcare companies have started sending interview requests and I’m sure everyone from Illinois to Maine can’t wait to escape the polar vortex for the sunshine of Orlando. Anyone who has been knows how huge the event is. HIMSS […]
At Wednesday’s FamiliesUSA news conference about state health insurance exchanges, the people leading these efforts spoke as smartly about marketing as about platinum, gold, silver and bronze plans and sign-ups for qualified health plans vs. Medicaid. The leaders of exchanges in California, Connecticut, Kentucky, New York and Washington shared stats about sign-ups. They also discussed […]
Mitch Rothschild, the CEO of online physician appointment and ratings website Vitals, sees 2014 as a mix of positive and negative consumer healthcare trends that could play to the strengths of digital health companies. As provisions of the Affordable Care Act continue to roll out and the industry responds, Obamacare pros and cons will begin […]