Open enrollment, take two: What to watch for

Open enrollment kicks off tomorrow for individuals and businesses looking to purchase health insurance, and with the healthcare landscape more politicized than ever, there will be plenty to watch for. Federal officials significantly downsized expectations this year, after a tumultuous, bitterly partisan but ultimately successful start to last year’s inaugural season under Obamacare that enrolled […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.