IMS INstitute for Healthcare Informatics

Sponsored Post

Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Report: Targeted therapies account for nearly half of oncology drug sales

Even as global sales for oncology drugs topped $91 billion last year, a new report suggests a combination of factors is having an impact on cancer treatment. More targeted therapies treating smaller patient populations, reimbursement, rising drug costs and more effective screening and behavior change will impact treatment in the future, according to a report […]