CMS proposed a new rule that would set a flat amount — $632 — that MA plans can pay agents and brokers when they help enroll a person into any MA plan. The proposed rule also addresses behavioral health access and prior authorization.
By engaging in a dialogue, patients and pharma companies can have a mutually beneficial relationship, Health Union's Jack Barrette said at HLTH’s patient engagement track, hosted by MedCity News. Not only can patients help mold clinical trials, but they can help companies improve their patient education efforts.
This eBook, in collaboration with Care Logistics, details how hospitals and health systems can facilitate more effective decision-making by operationalizing elevated awareness.
A new service from MedCity News is designed to add momentum to lead generation campaigns.
The marketing team figures out the strategy. The sales team executes the battle plan. Most mere mortals simply do not possess both skill sets. Combine them and soon you will be firing that person.
By complementing life science marketing strategies with Facebook Live, companies will be able to connect with and engage more people in a more familiar and direct manner, which will drive digital word-of-mouth.
As Director of Social Marketing at Wound Care Advantage I spend a lot of time watching how hospitals across the country are using and misusing their social media pages. Some are doing an amazing job with content creation and patient engagement. Other’s are in desperate need of help and it seems that they don’t even […]
A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.