NIH funding

NPR addresses the booms and busts in NIH funding

It’s no surprise that scientists are finding it tougher and tougher to get funding for their research – thanks largely, of course, to NIH funding and budget cuts. A recent NPR piece detailed the booms and busts in research funding, following Baylor College of Medicine associate professor Robert Waterland’s travails with finding funding for his obesity […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.