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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


Report: Healthcare M&A skewing toward regional partnerships

The total number of mergers and acquisitions in healthcare fell below historic figures for the second quarter of the year, but was offset by higher deal values. Trends in the space also appear to be shifting, with an increasing number of regional partnerships occurring among health systems as opposed to acquisitions of independent hospitals.