Pristine

Is Google Glass headed for extinction?

Is Google Glass quickly falling into the waste bin of  seemingly great but ultimately futile ideas? That’s the view from PC Magazine UK, which likens Glass, and it’s seeming drift toward irrelevance, to buzzword trends of technology and the internet of yore, including VCRPlus and “the once ubiquitous ‘keyword’ employed by AOL.” The backlash that […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Elite 8: Wearable startups tracking cancer, seizures, heart trouble, babies

We just talked about how to move digital health beyond the healthiest people in the room. Many of the wearable companies who have survived to this round of the Wearables Sweet 16 are doing just that. Instead of tracking steps taken or floors climbed, these companies are aiming to diagnose breast cancer sooner, increase access […]

Google Glass startup expecting third healthcare client in less than 6 months

It’s been more than 10 months since Google released an application provider interface for its Google Glass wearable device, and though Glass effectively remains in beta, healthcare apps are starting to pop up. Pristine co-founder and CEO Kyle Samani says the company is actually generating revenue from its Glass offerings. In October, the University of […]

Google Glass startup pivots from surgery to wound care and telemedicine

Kyle Samani of Pristine thought that the OR was the best place to introduce Google Glass to the healthcare system. His presentation at DEMO last fall involved a blood-squirting dummy on an operating table and won the company a God award. Good press is nice, but revenue is better. The company announced Monday that it […]