psychology

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

10 psychology myths you didn’t know weren’t true

In his TEDxYouth@Manchester talk, psychologist Ben Ambridge, the author of “Psy-Q,” debunks popular ideas about how our brain works. He addresses the general idea that psychologically men and women are very different when it comes to things like spatial awareness and language ability. Turns out the margin is very small. Also, it’s a myth that […]