MedCity Influencers

How Successful Practices Maximize Their Revenue Cycles

Applying stronger checks on transaction management and constricting loopholes within healthcare practice can improve revenue for medical practitioners. In the modern day and age, the healthcare sector of the United States is facing a number of dilemmas, owing to a number of loopholes in the healthcare processing and transaction system. Cash flow is become increasingly […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.