Robert Wood Johnson Foundation

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Games for Health conference looks to HIMSS after RWJF grant ends

Ten years after Robert Wood Johnson Foundation allocated grant funding to support the Games for Health Project, it’s coming to an end. Next year the  annual Games for Health conference may be held as part of the annual HIMSS conference starting next April in Chicago, according to a source familiar with the project. In a […]

ONC lays groundwork for ‘EHR of the future’

Building on the Robert Wood Johnson Foundation’s idea to incorporate data from beyond healthcare, the ONC is hoping to lay the groundwork for an “EHR of the future” that includes a wide swath of data that it said could more accurately capture a person’s overall health. In a lengthy report released this week, in conjunction […]