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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Teledermatology business targets $5M to support DermatologistsOnCall app

Teledermatology company Iagnosis has raised the first tranche in what it hopes will be a $5 million fundraise to support the launch of an expanded mobile platform to share rashes and problem skin images with dermatologists. The company’s form D filing on the Securities and Exchange Commission’s website shows it has raised about $1.25 million […]

Kaiser launches teledermatology

Kaiser Permanente in Hawaii recently rolled out a teledermatology service, enabling dermatologists to remotely view patient images of skin ailments through the health system’s HealthConnect. Known as “Tele-derm,” the service started as a pilot project on Maui and the Big Island and is now available to all Kaiser Permanente patients with the intent of improving access […]

Study: Using teledermatology platform speeds up skin cancer triage

  A new study has found that a teledermatology platform using a dermoscope adapter can speed up referrals of suspicious lesions and rashes to dermatologists for possible surgery. The findings were published in Swedish medical journal Acta Dermato-Venereologica, according to a company statement. A teledermoscope is used to get a magnified view of rashes and […]

Mobile health news: Dermatology app zeroes in on children’s skin problems

Dermatology app developer Follow MedCity News on TWITTER, LINKEDIN, FACEBOOK AND GOOGLE+ for even more content on innovation in healthcare. iDoc24 has expanded the focus of its teledermatology platform to include children’s skin problems with its iOS mobile health app that responds to parents’ concerns over rashes or an unusual skin problem with their children […]