Under Armour to sell MyFitnessPal for $345M
The company reached an agreement to sell the health app to Francisco Partners after acquiring it for $475 million in 2015.
The company reached an agreement to sell the health app to Francisco Partners after acquiring it for $475 million in 2015.
The statement from UnderAmour also noted that the two companies would allocate employees, technology and resources to advance development of the Cognitive Coaching System, and will collaborate to define and evolve the consumer experience.
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
Amidst the unprecedented dealflow in the digital health last year were a few companies using acquisitions to move in healthcare. Although fitness apparel maker Under Armour was a not a complete stranger to digital health prior to this year, its launch of UA Record and acquisition of MyFitness Pal was an interesting example. UA’s deal […]
When Under Armour took the wraps off UA Record to aggregate data from several different fitness apps and wearables at CES last month, little did we know that it was building an ecosystem to cultivate the largest digital health community to date. Under Armour’s $475 million acquisition of weight management app My Fitness Pal and […]