Health Tech

WebMD Bolsters Patient Engagement Offerings Through New Acquisition

WebMD acquired the operating assets of Healthwise, a nonprofit provider of health education content and patient engagement tools. The deal follows another acquisition WebMD made in the patient engagement space in 2020. According to Ann Bilyew, WebMD’s senior vice president of health, the company is now “the indisputable market leader in providing patient education to both providers and payers.”

Health Tech

How WedMD Is Helping Providers Stay Compliant When Using Web Tracking Tools

WebMD Ignite — the company’s division that offers tech solutions to providers and health plans — teamed up with healthcare privacy platform Freshpaint. Through the partnership, WebMD Ignite is seeking to help its customers — which include organizations such as Providence, Trinity Health, Advocate Aurora, VillageMD and Centene — use web tracking technology to grow their businesses while staying clear of data privacy risks.

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A Deep-dive Into Specialty Pharma

A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.

What are the sources behind Google’s health information effort?

Google shared a few more details on its efforts to bring more accurate, reliable medical information online, detailing some of its main sources and partners. In addition to the Mayo Clinic, other key partners on the effort include Lumiata and VoxHealth. To what extent those two companies are involved is not entirely known, other than […]

Health IT

Mayo Clinic v. WebMD: Have standards suddenly changed?

New York Times columnist Virginia Heffernan suggests a new standard for online health information: that advice directly from reputable health systems beats third-party reporting coupled with a review, particularly when there is a greater financial motive behind the latter approach. Such a change would mean that health systems, which lost some of its influence for health information before the Internet revolution, would suddenly regain mindshare they lost to the Web and the WebMD's of the world.


WebMD… the next takeover target? (Morning Read)

WedbMD's consumer portal ranks as the top health site on the Web, and the company’s financials are very healthy. It could be an attractive target for any offline media company that wanted to make a splash in an online category that performed well even during the midst of the recession, suggests paidContent.org.

Health IT

Cleveland Clinic launches mobile website for smartphones

The Cleveland Clinic has launched a mobile version of its website that will allow smartphone users to search for doctors and access general information about the hospital. The mobile site, m.ClevelandClinic.org, is the latest initiative in a series of Health 2.0 projects the Clinic has rolled out in recent years. The Clinic’s new mobile site […]