WebMD

News

WebMD… the next takeover target? (Morning Read)

WedbMD's consumer portal ranks as the top health site on the Web, and the company’s financials are very healthy. It could be an attractive target for any offline media company that wanted to make a splash in an online category that performed well even during the midst of the recession, suggests paidContent.org.

Health IT

Cleveland Clinic launches mobile website for smartphones

The Cleveland Clinic has launched a mobile version of its website that will allow smartphone users to search for doctors and access general information about the hospital. The mobile site, m.ClevelandClinic.org, is the latest initiative in a series of Health 2.0 projects the Clinic has rolled out in recent years. The Clinic’s new mobile site […]

Health IT

A better widgetized (and monetized?) MayoClinic.com

MayoClinic.com looks like it has gained ground and in many cases surpassed health sites it trailed two years ago. Now the health system has agreed to let Waterfront Media's Everyday Health online ad network sell consumer advertising for its site. Plus, Mayo plans to add a series of widgets and applications to integrate with a patient's online health records to provide personalized guidance.