World Health Organization

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


Has there been an official Ebola “turning point”?

A ton of progress is definitely being made to tackle Ebola at this point. We can’t slow down on precautions, but we can celebrate major improvement. In September there were 500 cases of Ebola detected in Liberia a week. That number has gone down to just eight last week. Numbers in Guinea and Sierra Leone […]