On the day that Fitbit announced its entry into the professional healthcare market, celebrity fitness trainer and author Harley Pasternak, a paid Fitbit endorser, was in Chicago Wednesday to keynote the first stop of the three-city Fitbit Captivate road show.
Pasternak spoke mostly about fitness, wellness, diet and exercise — after all, that’s what he does. He said that Hollywood celebrities and other Beautiful People don’t want to spend hours in the gym, so they make smart lifestyle choices. Data can help inform these decisions.
Pasternak sat down with MedCity News for a short video interview, in part plugging his new book, 5 Pounds, but also discussing how to make wellness efforts stick. Yes, movie and rock stars need data and regular feedback from their health coaches, too.
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Photo: Angela Weiss/Getty Images for Fitbit
