Healthcare arrives at SXSW (Morning Read)

Among today’s current medical news: SXSW Interactive’s healthcare track, cloud-based MRI management, Donald Berwick, Department of Defense cancer spending, and healthcare social media.

Current medical news and unique business news for anyone who cares about the healthcare industry.

Healthcare at SXSW. SXSW is the arts-and-music-and-technology cutting-edge hipster showcase. This year, the medical industry found a place at the table. There was a discussion on mobile health in emerging countries as well as discussions around open health data, connecting and managing health data, and health disparities among many others.

“Health, once a second-thought in the social world, is finally seeing the light of day,” wrote 33charts blogger Dr. Bryan Vartabedian, who was on the conference’s advisory board. ” This reflects the maturation of the social health community and the progressive thinking of folks like Hugh Forrest and others inside of SXSWi.”

Cloud-based medical imaging. At least five startup companies want to take MRI and other medical images to the cloud. “The increased activity in the space is indicative of the disruptive influence cloud computing will have,” wrote Tobin Arthur of iMedExchange.

Pro-Berwick backlash. Several elite  physicians have been offered positions in the Centers for Medicare & Medicaid Services, but because of the way Donald Berwick has been treated they have turned the jobs down, reports Robert Wachter.

Cancerous defense spending? The Department of Defense’s has spent $3.6 billion for cancer research since 1992. Even in a year of budget cuts, it’s likely the DOD will spend $250 million to study cancer this year – an increase.

Doctor-patient social media relationship. Some great tips: create separate social media accounts to connect, respond quickly and help patients with online searches.

More awards for startups. One way to help more startups succeed is to reward them.

Why isn’t there the equivalent of The Oscars or Emmys for entrepreneurs and mentors? The closest thing we have is The Crunchies. Great, but lets take it to the national stage, and even international stage and celebrate entrepreneurship everywhere. Aim high! Hey, Steve Case and Scott Case, are you in?

McPointless. In another victory for anti-wellness, a marathoner will eat only McDonald’s 30 days ahead of the race.