Health IT company MyHealthDIRECT, which bills itself as the nation’s first and only appointment scheduling exchange, announced Friday that a new CEO will lead the company.
The Brookfield, Wisconsin company said that starting Aug. 1, current board member Tom Cox will become its chief executive. Cox replaces founder and CEO Jay Mason who will remain with the company as a board member. Cox became a board member less than a month ago.
Previously, Cox was chief operating officer of Healthways Inc., a global provider of wellness solutions, where he managed sales, marketing and communications.
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“I’m thrilled to be joining MyHealthDIRECT,” Cox said in a news release. “The company’s approach to system-wide patient scheduling will be a critical part of helping our healthcare system become more efficient, effective and user-friendly.”
Founded in 2005, MyHealthDIRECT has a browser-based software that can organize and book available appointments in the community into a searchable and schedulable inventory of healthcare services.
In an interview in April 2011, Mason said the tool provides operational and financial efficiency for hospitals as well as managed care plans.
The venture-backed firm has proved that it can build innovative solutions. In response to the “Discharge Follow-Up Appointment Challenge” announced by the Department of Health and Human Services in January, MyHealthDIRECT used its technology to create an application that helped it garner the first place award.
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“It’s great to see the U.S. government recognize and reward innovative companies that develop the technology needed to create system efficiencies and support new models of care,” said David Jones, Chairman & Managing Director of Chrysalis Ventures, in a news release. “Since we invested in the company two years ago the appetite for disruptive, game-changing technology in the healthcare system is really taking off.
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