One critique of wearables I heard recently was a side note to the “it’s always the healthiest people in the room” issue. David Inns, CEO of GreatCall, named one of the challenges to widespread adoption of wearable technology: Where do you buy these things? Obviously people who want to optimize their workout or figure out how to work up to 100-mile races are motivated to seek out a Shine or a Jawbone. But people who can’t be bothered to use a Y membership more than once a month probably aren’t going to spend any time on Google searches for the best step tracker.
The king of commerce Amazon has solved that problem. Today Amazon launched a wearable store. John Nemeth, director of Wireless and Mobile Electronics at Amazon, said in the announcement:
Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices. We’re thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs — whether that is tracking activity, staying connected through smart watches or capturing their next adventure with wearable cameras.
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The center’s Buying Guide section has three categories: activity trackers, smart watches and wearable cameras. The Editor’s Corner features product reviews from Gizmodo and how-to videos..
My favorite part is this link, which seems to be a nod to the reality that people get bored with trackers quickly. Amazon is making it easier for people to make a few bucks back by reselling their bit of fitness tech in the same place they bought it originally.
