With Predilytics acquisition, Welltok deepens population health management capabilities

Welltok has acquired health data analytics business Predilytics to deepen consumer insights for its population health management

Welltok has acquired big data analytics business Predilytics for an undisclosed sum, according to a company statement. The deal is designed to help deepen consumer insights of population health management technology.

Welltok has worked with IBM Watson to support its Café Well Concierge platform to improve the quality of employer wellness programs and make them more personalized and relevant for participants. The deal will help it generate immediate feedback on user engagement and provide more guidance for consumers.

Welltok CEO Jeff Margolis said in the statement:

“For too long, healthcare analytics has been focused on what the patient is doing, rather than the consumer. The data is largely clinical, retroactive and inadequate to understand the needs of consumers…This is why Predilytics is so incredibly important – it strives to understand consumers and gain unparalleled insights on behavior and preferences before they engage with the healthcare system.”

Earlier this month Margolis took aim at electronic health records, personal health records and patient portals which he said were designed to fail because they don’t provide a holistic view of consumers.

Predilytics has raised $20.5 million to date, including $10 million from a Serie C round last year. It claims to be the first health IT company to commercially apply machine learning and computer science technologies to handling healthcare challenges. Its backers have included Highland Capital Partners, Skybridge Partners and Flare Capital. It has also received strategic investment from Google Ventures.

Last fall Welltok raised $25 million, in part, to support product development. The company recently did a collaboration with Colorado-based health system Centura Health.

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