Well, this one’s apropos: The new Viagra packaging looks strikingly like a condom wrapper. Perfect fit for your wallet or back pocket.
Pfizer marketing, of course, likens the new packaging to a single dose of Advil – not a prophylactic. It also looks much like the PillPack packaging – perhaps indicative of a trend toward individually wrapped medication doses.
More than half of men over the age of 40 suffer from some form of erectile dysfunction, Pfizer says. It’s been peddling the erection-boosting Viagra for more than two decades – but this is the first time the pills have been packaged as such.
Why Pharma Companies Should Look To Social Media For Better Patient Insight
Healthcare decision-makers, especially at pharmaceutical companies, must prioritize patient input. Data collected from social media listening is a significant step in the right direction.
Pfizer market research says men taking oral erectile dysfunction drugs have sex eight or fewer times per month. The single packs are meant to help aid love on the go.