I’ve never been more convinced that the ease with which knowledge is shared in the digital age is a force for good.
I loved the video below. These two guys read conclusions of medical studies for humor. That’s a good one.
James McCormack is a pharmacist, professor, medication mythbuster, and healthy skeptic at the Faculty of Pharmaceutical Sciences at UBC. He’s on Twitter at @medmyths. Dr G Michael Allen is an Associate Professor in Family Medicine at the University of Alberta.
It’s 50-minutes; but if you don’t want to be fooled by the newest evidence, or if you are drawn to the beauty of common sense, it’s well worth your time. Plus the music.
Don’t get fooled again and again – New Zealand September 2011 from James McCormack on Vimeo.
Why Pharma Companies Should Look To Social Media For Better Patient Insight
Healthcare decision-makers, especially at pharmaceutical companies, must prioritize patient input. Data collected from social media listening is a significant step in the right direction.
Dr. Mandrola's post originally appeared on his website.
Dr. Mandrola is a cardiologist who specializes in heart rhythm disorders. He writes about doctoring and cycling at www.drjohnm.org and is a regular columnist at theHeart.org.
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