Health IT

Pitney Bowes makes major healthcare play with new CRM aggregator

Pitney Bowes on Thursday introduced Single Customer View. It’s not an explicitly healthcare-focused product, but it underpins a big push into this industry.

The latest entrant into an increasingly crowded field of customer-relationship management companies making plays in healthcare is Pitney Bowes.

The Stamford, Connecticut-based technology company on Thursday introduced Single Customer View. It’s not an explicitly healthcare-focused product, but it underpins a big push into this industry.

“We consider it a foundational element of what we can bring to the [healthcare] market,” Joe Pindell, director of strategic consulting for Pitney Bowes’ Digital Commerce Solutions unit, told MedCity News.

Single Customer View is built on PB’s Spectrum Technology Platform version 11, which delivers the company’s analytics capabilities. This allows the new system to pull in data from many sources, including mobile devices and social media, bringing greater context and insight to customer records, the company said.

“It’s really about providing context around the patient to the people who need it,” Pindell said. It facilitates data sharing “with, between, amongst” clinicians, medical records, payer data and patient-generated information, he added. “We really are trying to bring focus to the patients.”

PB may be best known for postage meters, but it has been making customer engagement software for three decades. It has hundreds, perhaps thousands, of healthcare customers, according to Pindell. “What’s new is how we would like to be identified in that market,” he said.

Single Customer View may sounds similar to what other major nonhealthcare data aggregators have begun or soon will be offering in healthcare. Think Salesforce, SAP, IBM, Microsoft and Verizon Communications, not to mention healthcare-first companies like NantHealth, Hale Health and Phyzit.

Pindell does not want Pitney Bowes lumped in with that group, particularly Salesforce and SAP, since he said those really have “just one source of information.” Regardless, this seems like a highly competitive market already.