Welltok, a digital health business that developed a set of tools to customize health and fitness goals for both health plan members and the employer wellness market, has made another acquisition, this time to add hospitals to its customer base.
It acquired Tea Leaves Health from Ziff Davis, a subsidiary of j2 Global for $80 million. The company’s SaaS analytics tools are used by more than 400 hospitals to target consumers and physicians with coordinated engagement campaigns, a news release noted.
“Similar to how health plans and employers are expanding beyond their traditional view of members and employees, respectively, innovative hospital systems are also extending their focus beyond patients’ episodes of care and recognizing the need to develop and sustain ongoing relationships,” said Jeff Margolis, Welltok’s chairman and CEO in the release.
He added that Welltok and Tea Leaves shared the “same DNA” with the way they create SaaS tools to change how healthcare enterprises work with consumers to improve health.
Prior to Tea Leaves, Welltok had made several acquisitions to support its CaféWell Health Optimization platform.
Silverlink, a healthcare communications firm, helps health plans connect with older adult members and has a history of working with Medicare and Medicaid populations.
Predilytics, a healthcare data mining and analytics business, was intended to help make its population health management technology more robust. Its technology gives Wellok more feedback on user engagement.
Mindbloom, a Seattle-based gaming developer that works with insurers to provide content to guide and motivate their members to adopt healthy behaviors. Welltok said at the time it would add Mindbloom’s mobile health gaming apps to its Café Well platform.
Zamzee, a company that develops programs geared to children and families to increase their activity levels.
Image: Nicol??s Mero??o, Getty Images
