Ford Motor Company’s new non-emergency medical transportation service, Ford GoRide, has collaborated with Detroit Medical Center.
As part of the partnership, GoRide is helping patients get to and from DMC’s Rehabilitation Institute of Michigan, Detroit Receiving Hospital, Children’s Hospital of Michigan, Sinai-Grace Hospital, Huron Valley-Sinai Hospital, Harper University Hospital, DMC Heart Hospital and Hutzel Women’s Hospital, as well as certain physician partners.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
Setting up rides with the service is handled by DMC schedulers who work with GoRide dispatchers. Alternatively, patients with appointments at the aforementioned locations can schedule rides over the phone or via the GoRide website.
“This collaboration with Ford GoRide is one example of how we work to address the needs of our community members and collaborate to provide beneficial solutions that improve the patient experience,” Joel Keiper, DMC’s chief strategy officer, said in a statement.
Ford initially launched GoRide earlier this year as part of its Ford Smart Mobility division. At the time of the announcement in April, the organization said it was providing rides to patients of Michigan-based Beaumont Health. GoRide also conducted a pilot program with Beaumont from August 13 to December 23, 2017.
The motor company’s NEMT service is geared toward patients with mobility challenges. The vehicles in the GoRide fleet can adapt to transport two wheelchair positions, and many of them include a wide wheelchair lift.
A Personalized Approach to Medication Nonadherence
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
All the drivers are professionally trained, even in issues like passenger assistance safety and sensitivity. The drivers also receive CPR training and are expected to help passengers to and from the door of their home and the medical facility.
Ford isn’t the only entity interested in the NEMT sector. Companies like Roundtrip, Veyo and Circulation have each made moves in the space. Traditional rideshare companies are inching their way into the healthcare realm as well. Earlier this year, Uber launched Uber Health, a service that allows healthcare organizations to order rides for patients to get to and from appointments. Lyft recently partnered with Hackensack Meridian Health in New Jersey to establish a rideshare command center focused on providing non-emergency medical transportation to patients in need of a ride.
Photo: AGrigorjeva, Getty Images
