Annie Haarmann

Annie Haarmann is Head of Healthcare Strategy and Consulting at Reputation and works with healthcare organizations to improve experience, drive quality and enable access. Previously, Annie led digital consumer experience for the nation’s leading health system and has held roles leading digital strategy in nonprofit healthcare, pharmaceuticals and bioscience.

Posts by Annie Haarmann

Gauging the consumer experience of healthcare in the post-Covid era

Many healthcare organizations are adopting design-thinking and agile principles to drive faster transformation. These methods require a deep empathy of the patient.

MedCity Influencers, Physicians

One big reason healthcare access is hard

Healthcare brands invest enormous sums of money in marketing campaigns, websites, and apps that will never be effective until a consumer can overcome the data barriers to healthcare access.

With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?

Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.