Florian Otto

An accomplished entrepreneur and former physician, Florian now drives growth and sets overall direction across all facets of Cedar’s operations. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform. Florian also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. After the acquisition, he became Chief Executive Officer of Groupon Brazil, growing the company to one of Groupon’s top three international markets. Florian began his business career as a strategy consultant at McKinsey & Company within their healthcare practice. Florian holds a M.D., D.D.S. and PhD from the University of Freiburg, Germany.

Posts by Florian Otto

MedCity Influencers, Legal

How to meet the demands of the No Surprises Act

Patients deserve high-quality care and better outcomes, as well as equitable, consistent and transparent billing experiences. So how do we get there?

MedCity Influencers, Health Tech

Catching up on care post Covid-19 requires ‘digital compassion’

In addition to human empathy, we are also seeing a new "digital compassion" emerging as healthcare providers work to support patients in need during this uncertain time. Showing this kind of compassion has become easier as technology becomes more advanced and patient-centric in response to the pandemic.

With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?

Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.

MedCity Influencers, Patient Engagement

Healthcare’s new quality metric: digital experience

While healthcare providers may think delivering high-quality medical care with good bedside manner is the formula for building a successful practice, a growing set of evidence suggests that the newest metric their patients are judging them on is digital experience.