James Anderson is Chief Customer Officer of Aktana. In this role, James focuses on ensuring consistent customer success and optimizing processes and services across Aktana deployments globally. An experienced leader, James has more than two decades of experience in the pharmaceutical industry. Previously, James was responsible for developing strategy and driving multichannel solutions for world-class brands at both ZS Associates and Merkle. He also spent 11 years at Bristol-Myers Squibb in sales, marketing, and engineering, and he was managing partner at two small businesses, including a successful startup.
With the increased reliance on digital technologies, pharma companies' outreach to healthcare providers needs to be thoughtful, efficient, and respectful. An AI-driven, omnichannel strategy makes this possible by giving every member of customer-facing teams visibility across communications.