Why taking a consumer marketing approach can drive healthier behavior change
When viewed in the context of a patient’s disease, consumer data can give healthcare providers a more holistic understanding of what influences the condition.
How can apps expand the reach of behavioral health specialists?
More than 165,000 health-related apps are available as of 2015, and for more than 30 percent behavioral health is the focus. Both patients and providers have much to gain from them.
The Human Algorithm: What AI Can’t Replace in Pharma Engagement
At a time when AI is reshaping pharma, Reverba Global CEO Cheryl Lubbert explained in an interview why empathy, context, and ethics still require a human touch.