Rohit Marwah, AVP of Advanced Data Science and Analytics of Definitive Healthcare, has nearly two decades of experience in life sciences, healthcare analytics, and consulting. Rohit specializes in real-world evidence generation, health economics and outcomes research (HEOR), and advanced analytics to support decision-making across pharmaceutical, payer, and provider organizations. His work spans the integration of claims, electronic health records, laboratory data, affiliations, social determinants of health, and emerging digital health signals into scalable analytical frameworks that improve understanding of patient journeys, treatment patterns, healthcare utilization, and clinical and economic outcomes. He has led numerous technology-enabled clinical and population health initiatives and has a particular interest in advancing patient-centered evidence generation. More recently, he has developed and continues to refine innovative, peer-reviewed methodologies that combine traditional real-world data with social and digital patient signals, enabling the generation of scientifically rigorous evidence that captures dimensions of disease burden often overlooked by conventional data sources.
Healthcare decision-makers, especially at pharmaceutical companies, must prioritize patient input. Data collected from social media listening is a significant step in the right direction.