Consumer / Employer

Why Omada’s CEO Thinks Amazon Selected His Startup as the 1st Partner for Its New Program

Amazon launched a new initiative to help connect people to digital health benefits that they may not know are available to them. Omada Health is its first partner. CEO Sean Duffy said his company stood out from the many other virtual diabetes care companies out there because about 20 million Americans — many of whom shop on Amazon — are eligible for Omada's programs.

Health Tech

Hospitals Should Take A Page Out of Amazon’s Digital Engagement Playbook, Argues Providence Digital Chief

In order for health systems to “not be commoditized fully,” they need to collect data to know their patients’ behaviors better and build stronger relationships with them, argued Sara Vaezy, Providence’s chief strategy and digital officer. Consumer brands like Amazon have been doing this for years so they can deliver personalized experiences to their users, and it's time hospitals take a page out of their playbook, she said.

Health Tech

Nurse Practitioners’ Starting Salaries Are Rising Faster Than Those of Primary Care Physicians

As retail disruptors like CVS, Walgreens and Amazon buy more and more primary care assets, the healthcare industry is seeing an increased demand for physicians and advanced practitioners. In the case of nurse practitioners, this rise in demand is also boosting their salaries. Physicians' starting salaries have remained relatively flat, but their average signing bonus grew.

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A Deep-dive Into Specialty Pharma

A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.

Health Tech

Is Amazon’s Approach With HealthScribe Favoring Collaboration Over Competition Smart?

Amazon recently unveiled HealthScribe, an API that software companies can use to create clinical note generation apps that providers can later adopt. With this approach, Amazon is seeking to collaborate with companies that are building clinical documentation AI apps rather than compete with them. Some think this approach is clever, but others think it does little to facilitate bi-directional EHR integration and create standardization.