American Cancer Society

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


Deaths from cancer have decreased 22% over the past two decades

Better cancer prevention and treatments along with lowering smoking rates have resulted in 22 percent less deaths from the disease from 1991 – 2011, according to a study from the American Cancer Society. “Further reductions in cancer death rates can be accelerated by applying existing cancer control knowledge across all segments of the population, with […]

Why regular cancer screening might be overkill

The number of cancer diagnostics companies these days seems innumerable, each hawking a new way to screen some subset of the populace for a grave disease. Their argument? Early diagnosis = early intervention = avoiding early death. But a great piece from FiveThirtyEight counters the idea of broad-scale cancer screening. It cites South Korea as a […]