Anthem Blue Cross Blue Shield

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

What are cyber security experts saying about the Anthem hack?

News about the Anthem cyberattack, which breached a database containing as many as 80 million records, has left not only members of the health insurance company concerned, but the question of how this could possibly happen is present for many more. Cyber security experts in the field are speaking out about the breach: Trent Telford, CEO, […]

Health insurer Anthem suffers major cyberattack

One of the country’s largest health insurers, Anthem, has been the subject of what could be could be the largest breach of a health care company to date. The cyberattack has compromised the personal information of customers, employees and the chief executive by breaching a database containing as many as 80 million records. The FBI is […]