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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Devices & Diagnostics

Medtech still struggles to define innovation as AT&T, Qualcomm & others jump in

Eighteen companies from outside healthcare have entered the medtech market, including  Qualcomm,  Sony,  Verizon,  AT&T,  Canon,  Samsung  and  Motorola, according to PwC’s latest report on medtech and innovation. While medtech companies still work to chip away slowly at what innovation means–literally without a definition, big companies from the tech and IT space dive in. “I […]

Health IT

AT&T to manage AMA healthcare information exchange

AT&T is partnering with the American Medical Association to consolidate their healthcare information exchanges. The strategic alliance will combine the AMA’s physician community portal, Amagine, with AT&T’s Healthcare Community Online, according to a statement from AT&T and the AMA. The AMA has spent at least $15 million developing the physician portal through its subsidiary Amagine […]


Universal healthcare: popular idea or myth? (Morning Read)

Highlights of the important and interesting in the world of healthcare: Universal healthcare: popular idea? Between 2001 and 2008, the public overwhelmingly believed it was the federal government’s “responsibility” to guarantee all Americans healthcare insurance. Then President Obama and the Democrats tried to make it the federal government’s responsibility. You can guess what happened next, […]


Morning Read: Will health reform hammer corporate finances?

Highlights of the important and the interesting from the world of healthcare: Will health reform hammer corporate finances? A casual observer might see recent news that numerous companies will take financial hits from the health reform law and conclude that reform unnecessarily penalizes business. AT&T led the way, saying it’d take a $1 billion charge […]