canaan partners

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

The kinds of startups Canaan Partners is looking to invest in

Hey, startups: I chatted this week at the J.P. Morgan conference with Brent Ahrens of Canaan Partners about the venture firm’s recent $675 million fund – it’s tenth and largest – and who they’re looking to fund. The majority will be doled out to the tech space, but the remaining – some $220 million – is allocated to […]