healthcare marketing

MedCity Influencers, Health Tech

Health tech startups are more technologically advanced than ever. Their PR should be, too

In the old days, PR used to be about who you knew: the personal connections that your PR agency had in the media industry. Today, PR is a much more democratized field in which the best story, pitched to the right person, stands the greatest chance of making waves in your field. Using data to find journalists and publications to pitch to, you can make sure your health tech startup gets the coverage it deserves.

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A Deep-dive Into Specialty Pharma

A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.

Hospitals

The ROI of Social Media in Healthcare

There has never been a more misleading term in business than social media. Healthcare executives have been trained to ask for the ROI of everything, but for some reason they put more focus on this when it comes to social than other traditional forms of media and advertising. Hospitals and health systems aren’t selling mugs […]

Hospital’s worst nightmare: ER technician suspect in assault allegedly tweeted patient images

Official report of #phillyhatecrime perps’ arrest on the @PhillyPolice blog. #LGBT http://t.co/R81v0DKOmE pic.twitter.com/wrt4FtpxnK — Scott Wooledge (@Clarknt67) September 25, 2014 The practice of bringing your own device to work and using social media is one that hospitals have reluctantly accepted. But a stark reminder that medical professionals’ use of social media can have a downside […]

How to use video to get people to care about boring, complex topics

The video starts with an image that everyone understands – a game board. It focuses on the viewer’s stake in the game: what the government has to do to get copies of an individual’s email or web browsing history. The narrator uses movement around the board to illustrate a bureaucratic process. He uses humor. “Nice […]

MedCity Influencers

Un-Marketing your EHR

EHR Companies hire me to help increase leads, Period. Isn’t that the goal of marketing? Leads can be increased in so many different ways. The fundamental aspect of this is to create awareness of your company, brand and product. The challenge of course is to do this with a limited budget, limited resources and existing […]