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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


Embrace Payment Model Disruption

Population Health Management is one of the disruptive forces shaping the future of healthcare delivery and the traditional payment models associated with quality of care. While this concept involves intervention strategies to improve patient outcomes, the basis of the concept is the transfer of financial risk from payers to providers and ultimately consumers. The movement […]