How Pharma Marketers Can Prepare for Trump’s 200% Tariff Threat
Putting aside the politics of this situation for the moment, here are some ways for commercial execs to navigate the current climate of volatility.
Healthcare Marketing is Missing the Mark in Three Big Ways
Within the healthcare space, marketing can now be used for much more than increasing awareness and acquiring new patients; it can be a primary driver for ongoing patient retention and even a tool to improve patient outcomes.
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RCM Outsourcing: Balancing Human Expertise & Smart Technology
Greenway Health blends smart technology with human expertise to elevate revenue cycle.
CMS Proposed Rule Tamps Down On MA Predatory Marketing
CMS proposed a new rule that would set a flat amount — $632 — that MA plans can pay agents and brokers when they help enroll a person into any MA plan. The proposed rule also addresses behavioral health access and prior authorization.
Joining forces can benefit both patients and pharma companies
By engaging in a dialogue, patients and pharma companies can have a mutually beneficial relationship, Health Union's Jack Barrette said at HLTH’s patient engagement track, hosted by MedCity News. Not only can patients help mold clinical trials, but they can help companies improve their patient education efforts.
How your healthcare business can generate more leads
A new service from MedCity News is designed to add momentum to lead generation campaigns.
Why are we firing the vice president of sales and marketing again?
The marketing team figures out the strategy. The sales team executes the battle plan. Most mere mortals simply do not possess both skill sets. Combine them and soon you will be firing that person.
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Could QuantalX’s Device Make Managing Brain Health Easier?
CEO and neuroscientist Dr. Iftach Dolev on how the new device can bring a powerful tool to psychiatrists and neurologists alike.
Bring your pharma brand to life with Facebook Live
By complementing life science marketing strategies with Facebook Live, companies will be able to connect with and engage more people in a more familiar and direct manner, which will drive digital word-of-mouth.
Tips For Hospitals To Improve Their Facebook Marketing
As Director of Social Marketing at Wound Care Advantage I spend a lot of time watching how hospitals across the country are using and misusing their social media pages. Some are doing an amazing job with content creation and patient engagement. Other’s are in desperate need of help and it seems that they don’t even […]