Roizen-backed venture mixes the arts of medicine and smell for “clinical aromatherapy”
Anyone who’s ever stepped foot in a dentist’s office or walked by the pretzel stand at the mall recognizes the link between scent and the brain. Aromatherapy, then, logically makes sense. But proving scientifically that certain smells can calm people, or help people fall asleep, is a different story. While it’s been around since ancient […]