Nuance Communications

Health Tech

Why Intermountain’s Former CMO Thinks There’s ROI For Patient Experience Investments

Intermountain's former chief medical officer argued that even though hospital finances are dire, hospitals should prioritize patient experience investments. Her reasoning? People like to talk about their experiences receiving healthcare — both good and bad. When word gets around that a hospital provides non-rushed, empathetic care, more people will want to come there for treatment,

Sponsored Post

Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.