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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Salesforce survey: Millennials want telehealth and mobile apps

Just ahead of the closing enrollment period for Obamacare, tech behemoth Salesforce released a report titled “The State of the Connected Patient 2015,” detailing the potentially huge shift in how patients interact with their providers, particularly younger patients, and how technology might help improve connectivity. “While traditional communication channels remain popular among patients, the next generation […]