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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

A focused diagnostic is better than one test that does it all

  Download October’s Startup Index The Nokia X Sensing challenge drew 11 finalists. Each company fell into 1 of 2 groups: a do-it-all sensor or a specialized sensor. EMI, one of the multi-purpose tests, won the challenge and $525,000. One set of entrepreneurs clearly fell under the Star Trek sway – the idea of actually […]

Health IT

Why Apple’s Watch won’t move the needle on lowering healthcare costs

Everyone is talking about, writing about and forecasting the impact of Apple’s Watch on the healthcare industry, the reality is the Watch won’t move the needle on lowering healthcare costs in the U.S. Why not? There are several challenges to address in leveraging the growth in mobile health technology and applications to deliver on the […]

12 digital health companies get a huge shout-out from Apple in new ad

As I watched the new “Strength” ad for the iPhone 5s, all the devices looked like Apple accessories. Then I wondered how much the digital health companies had to pay for such high-profile product placement. Finally I realized that Apple would anticipate the “What app is that?” questions and have a list somewhere. Just as […]

Parents launch an Indiegogo campaign for a night-time seizure monitor

It’s easier to help a person having an epileptic seizure in the well-lit daytime as opposed to the pitch-black night. That’s the problem the SAMi monitor is changing. SAMi founders Cynthia and Charles Anderson created the device to help monitor the seizures their son was having at night. Charles, who is an engineer, developed the […]

How about this obnoxious germ alarm as a reminder for workers to wash their hands?

Safeguard, Procter & Gamble’s largest global personal care brand, has created a seriously loud handwashing reminder in a bid to keep people using public bathrooms from spreading so many germs. It’s a soap dispenser rigged with an alarm. Pressure sensors placed on doors connect back to the dispenser/alarm, and when someone tries to open the […]

A ‘wearable’ for wheelchairs to prevent pressure ulcers

On the wrist, on the head, in a shoe – self-monitoring sensors are literally everywhere. Now a team from the University of Toronto is putting them in a place you might not have thought of: under a wheelchair cushion. The reason? Some wheelchair users have conditions or injuries that impair sensation, meaning they can’t feel […]