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Join us June 17th as we explore how a unified identity strategy, spanning patients, providers, and emerging solutions like Verato Identity Network enables accurate attribution, strengthens interoperability, and ultimately drives VBC success.

Is this the ideal patient-payer-pharma social media convergence?

One of the dominant themes at the Eye for Pharma conference this week has been how pharmaceutical companies can use social media channels beyond just conveying a positive message about their brands to their customers. But if traditional advertising doesn’t resonate enough and FDA regulatory concerns pour cold water on more innovative consumer interactions, how […]