Patient Engagement

Healthcare transparency company Vitals raises $41.8 million

Parent company MDX Medical disclosed the fundraise in an SEC filing this week.

MDX Medical, parent company of consumer-facing healthcare transparency and physician-rating service Vitals, has raised about $41.8 million in new capital, according to a regulatory filing.

The Lyndhurst, New Jersey-based company, which also owns Compass Healthcare Advisers, disclosed in an SEC Form D filed Wednesday that it has sold $41,836,276 in new equity. Goldman Sachs led the round, Vitals said in a press release.

Vitals offers an online doctor finder, physician rating and other digital health tools for consumers. Health plans can customize these services to their members. Vitals also has a direct-marketing component for companies that want to reach patients and their caregivers.

“We believe Vitals’ model of engaging and incentivizing consumers to shop for health care can produce truly compelling results and ROI for its customers,” T.J. Carella, global head of healthcare investing in Goldman’s Merchant Banking Division, said in the Vitals release.

Photo: Flickr user 401(K) 2012